Co-branded promotions and themed fan experiences included in the resort's first major sports partnership
Recognized for creating and celebrating winners within their respective fields, the partnership amplifies the synergies between Encore Boston Harbor, the New England Patriots and the five-time Eastern Conference champion New England Revolution and will offer additional entertainment opportunities for Encore guests and sports fans.
The partnership includes sponsorship of the newly named Encore Boston Harbor Terrace located on the upper level of the southwest side of Gillette Stadium. The Encore Boston Harbor Terrace includes a full-service bar and VIP seating at all Patriots home games.
The organizations will jointly participate in marketing and additional program elements including:
- Opportunities for hotel guests to attend away games
- VIP passes to Patriots Training Camp
- Weekly watch parties at Garden Lounge, On Deck, Memoire and Waterfront at Encore Boston Harbor during both home and away games
- Co-branded merchandise and promotions
- Exclusive concierge service for Encore Boston Harbor VIP guests at Gillette Stadium
- Monday – Thursday shuttle service between Encore and Patriots Place
Robert DeSalvio, president of Encore Boston Harbor, said, "It's an honor to become the official hotel of the New England Patriots and to partner with Kraft Sports + Entertainment. We look forward to working with the organization and leveraging our combined assets to create entertainment and hospitality experiences for both our guests and their fans alike."
About Encore Boston Harbor
Encore Boston Harbor is an integrated gaming resort consisting of a 210,000 square foot casino, 671 spacious hotel rooms, spa, salon and fitness center, specialty retail shops, 15 dining and lounge venues and more than 50,000 square feet of state-of-the-art ballroom and meeting spaces. Situated on the waterfront in Everett, MA and connected to Boston Harbor, Encore Boston Harbor's grounds feature a six-acre Harborwalk with pedestrian and bicycle paths that provide access to the Mystic River, an events lawn, public art and ornate floral displays. It is the largest private, single-phase development in the history of the Commonwealth of Massachusetts.
The resort offers free self-parking for Red Card members from 5:00 a.m. on Monday through 5:00 p.m. on Friday, or for one COMPDOLLAR on weekends and at the resort valet.